Our Organization

Welcome to Principis Capital, the first choice of savvy business owners for alternative financial services to strengthen and grow their businesses. Principis Capital is an established leader in providing business cash advance services to small and mid-sized businesses across North America.

We have been instrumental in helping thousands of businesses prosper and grow after they have been turned down by conventional funding sources. With Principis Capital, securing funding to maintain the healthy cash flow that is critical to business success is convenient, fast and reliable.

Working for Small Businesses

Our company is organized to provide client-focused service to all the businesses that seek business cash advances.

Third-Party Sales Group - Principis Capital is committed to establishing and maintaining strong, mutually beneficial relationships built on a foundation of reliability, loyalty and trust. Our Third-Party Sales Group manages our relationships with ISOs and strategic partners. Eminently marketable to new customers, our funding model facilitates fast and easy renewals. The reward ISOs gain is a multi-fold: guaranteed continuous streams of revenue, and ongoing benefits for their customers.

Direct Sales Group - Principis Capital is not a sales agent or broker but rather the actual funding source for our customers. Our Direct Sales Group manages customer relationships and ensures that acquiring working capital and managing cash flow is as effortless as possible.

Renewals Groups - Many of our customers seek additional funding after completing their initial Business Cash Advance. Our Renewals Group manages ongoing customer relationships facilitating the continued management of merchant’s cash needs. Business owner can request a renewal and are funded within days.

Underwriting and Originations - Underwriters perform third-party verifications and ensure applications and supporting documents are complete so that an accurate funding decision can be made. Originations manage data entry and customer service providing assistance and continued to support to our merchants. Customer Service - Our Customer Service Group provides our clients with friendly service and answers any questions that the clients have.

Asset Management - Our Asset Management Group works with merchants who are having difficulty due to unexpected issues such as unusual slowdowns, operating losses, or catastrophic events that affect their businesses.